The Inside Story from Italian Wine Merchants

Perry Porricelli

Posted on | March 25, 2010 | Written by Tom Powers | 1 Comment

For the last two weeks, we have been training the new members of our Wine Portfolio Management team, and yesterday they had an opportunity to listen to Perry Porricelli, IWM’s President. Perry hails from the Bronx, which may account for his very genuine quality that permeates everything he does. He is street smart, very savvy and fiercely passionate about the business he has helped to create, and he also champions our esoteric portfolio.

Perry often speaks in short, choppy sentences. He is to the point and direct. However, as he began to speak about IWM, his manner entirely changes. His sentences become longer, more elegant. His tone becomes warmer and softer. His passion swells as he describes the wines we represent, and in yesterday’s meeting, by the time he has talked about the nature of his relationships with his clients there was reverence in his voice. He—and the room—glowed with energy.

Perry explained to the team that we have not only taken the road less travelled, but we have blazed our own path. And yes, that has made all the difference.

“The economic strife in 2009 posed considerable challenges to all industries, especially ours,” he said, “Our partners decided to stay true to our core values.   Where others were swimming to the bottom, we would swim to the top.” Perry talked about the choices IWM had made in the past year: we hired more experienced Senior Wine Portfolio Managers, and we brought in Christy Canterbury, a Master of Wine candidate, to head our acquisition team.  With unfettered pride Perry shared that we had endured the challenges of our industry; we had bucked popular trends; and the business had thrived because of the dedication of our team.

Perry concluded the discussion by talking about his favorite moments. He said, “There are times I have recommended a wine that the client absolutely did not understand. Five years later they said, ‘I drank that bottle and it had become everything you said it would be.  It was spectacular.’” Perry smiled. It was the look of joy from knowing he had perfectly served his client.

And that look embodies why IWM is a very special place to work.


One Response to “Perry Porricelli”

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