The Inside Story from Italian Wine Merchants

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Charity, Hair and Wine

Posted on | July 30, 2010 | Written by Maya Borenstein | No Comments

Maya, before the cut!

A few years ago I was in Israel, and I went shopping with my cousin to look for a wig. She had been diagnosed with cancer, and she wanted to find a realistic looking wig. She had, and still has, thick, beautiful, curly, black hair—hair any woman would be envious of. The idea of losing all of her hair to chemotherapy wasn’t what bothered her; it was the idea of looking sick. After trying on numerous wigs, she decided she would just have to wear luxurious scarves until her hair grew back, which wasn’t a big deal because she’s gorgeous with or without hair.

While shopping, a wig maker told us about how people can donate or sell their hair to various organizations or wig makers so that people could wear a wig of real hair, rather than synthetic hair. He convinced me that my hair is ideal for wig making. I have a lot of hair that’s neither too thin nor too heavy. Having so much hair, I found the idea of cutting it all off incredibly tempting, and when I was 22, I did just that. I grew my hair as long as I could and cut off 10 inches.  Three years later (this past Saturday), I did it again, and I cut off almost 11 inches of hair and sent it all to Locks of Love, an organization that makes wigs from human hair for people with cancer and other diseases.

... and after

I try to help out as much as I can, whether it’s donating my hair, wearing Toms (which gives a pair of shoes to a child in need for everyone pair that is sold), recycling or purchasing specific things whose proceeds go to a good cause. For example, I like to support the Friuli estate, Fantinel, who donates one dollar to IIMSAM, the Initiatives of the Intergovernmental Institution for the Use of Micro-Algae Spirulina Against Malnutrition, for each bottle of their Celebrate Life Merlot sold. It’s incredible what people can do for the world by taking small steps, cutting hair, buying a bottle of wine, separating paper from plastic. It’s these small steps that make such a huge impact on the lives of people who live all over the world.


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