The Inside Story from Italian Wine Merchants

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Sting Operation

Posted on | August 10, 2010 | Written by Tina Benitez | No Comments

Sting and wife Trudie Styler

Whenever celebrities start making their own wine, I tend to roll my eyes. It’s as if their oversaturated egos have merely found another outlet, for they rarely deliver on the quality. I admit that this gut reaction is not always warranted; Francis Ford Coppola has made some great Riservas, Tool’s Maynard James Keenan is gaining quite a cult status with his Arizona wines, Caduceus, and adult film star Savannah Samson has turned out some seriously respectable reds, Sogno Uno. Therefore, when I heard that legendary rocker Sting and wife Trudie Styler opened a food and wine shop at their Toscana estate, Tenuta Il Palagio, I did anything but shrug.

The couple moved to Italy in 1997 and have been growing produce and making their own wine for many years straight from their 900-acre estate, which dates back to the 16th century, in the town of Figline Valdarno, nearly 20 miles south of Florence. It turns out that Sting’s playing the gentleman farmer isn’t just a passing phase.

Since they started cultivating their lands, the couple has sold to a handful of outlets in the US and Britain, including London’s luxury department store Harrod’s. However, now their products will be directly available from the farm doors. The new shop will sell olive oil, acacia honey, vegetables, salami made from local boars, and other food grown by the couple on their land. Most interestingly, Sting’s wine will be available at the boutique shop.

Some of the Il Palagio offerings

The rocker’s biodynamic wine, produced on the property, includes a Sangiovese blend with Merlot and Cabernet Sauvignon from the 2007 vintage, and he also produced a 2008 Chianti. Sting recently told a local Toscana newspaper, Corriere della Sera, “If I don’t eat well, I can’t sing.”

I know how he feels, although I don’t think I’m a great singer.

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