The Inside Story from Italian Wine Merchants

Being There

Posted on | October 25, 2010 | Written by Tida Lenoel | 2 Comments

I am a Portfolio Manager at Italian Wine Merchants. I’m sure many of you wonder what exactly that means. To put it in simple terms, we are “consultants” who live and work to help our clients with their wine goals. Whether we’re helping people figure out what wine they should drink that night, or what wine they should buy and save for the next twenty years, we’re all here to share our knowledge and expertise.  But more than that, we’re kind of the fairy Godmothers of our clients’ wine worlds.

Often, we get pretty close with our clients—after all, we virtually live in their cellars. For example, I had one of my clients call me the other day to ask for my help choosing a wine for a big date that he had planned. With him on the phone, I went to the restaurant’s website and took a look at the wine list and walked him through it. It was an Italian restaurant, so the wine list was broken up by region, and we went through and I pointed out certain wines that I recommended with some talking points. I told him which ones were good values and what kind of food they would complement. This way he could choose the wine that best matched what they were both eating, feel confident in his decision, and impress his date.

I also had a lot of fun helping a client who was looking for wines from 2006, his son’s birth year. He wanted to find wines that would age long enough to open up and celebrate on his son’s 21st birthday. We ended up choosing a mixed case of several different bottles so that they could open up some the year of his son’s birth, and others after his birthday passed. It was such an honor to help pick these selections out because I knew how much it meant to the client and how much trust he had in me. I hope that in 17 years they will enjoy the wines to the fullest.

These are just some of the ways that I help my clients throughout the day. My work really takes the shape of my clients’ needs. That’s what keeps it interesting and personal; I get to know people on a deep level and understand what wine means to them. And I get to go home happy that on some invisible level, I’m there with my clients, sharing in their best memories.


2 Responses to “Being There”

    October 25th, 2010 @ 5:27 pm


  2. Kerry-Jo
    October 28th, 2010 @ 10:56 am

    Go Tida! 🙂

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