The Inside Story from Italian Wine Merchants

Reflections on a Black Friday

Posted on | November 29, 2010 | Written by Tida Lenoel | No Comments

This weekend I had a great time with family eating unnecessary amounts of food, making sandwiches from leftovers, and then eating them. So much time and effort was spent preparing and creating the meal, but we took only half an hour to gobble everything up. Even before Thanksgiving actually ended, everyone was thinking about the next upcoming holiday. Our desire to shop for gifts was reinforced by the crazy “Black Friday” deals being advertised on television. I saw that stores like Target and Wal-Mart were opening their doors in the wee hours of the morning to accommodate the rush. I didn’t by any means go that early, but I still wanted to make it to the mall to check it out.

It took close to an hour to even find a parking space once we got there. To say that it was crowded is an understatement. Walking up and down the aisles, we glanced into the stores to see the great deals like “40% off until 12pm,” but the lines inside were so long that by the time I’d get my chance at the register, it would’ve been teatime. It got me thinking about how I wanted to do my holiday shopping, and I made a mental note to order online. It’s so much easier for me to go shopping in the convenience of my own home and not have to carry all of my items as I go along.

To add to this ease of holiday shopping, IWM is also having a great Cyber Monday sale today on our website. It’s a great way to get holiday wine for yourself or for others as gifts. We rarely offer discounts, so this is a great opportunity to get some early shopping done! Or, you know, you can always just drive to the mall.


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