The Inside Story from Italian Wine Merchants

Saturday Tastings at IWM NYC, Great for Clients, Awesome for Staff

Posted on | February 6, 2014 | Written by David Gwo | No Comments

1474605_553876294681000_456219234_nOne of the great things about IWM is our Saturday Public Tasting Series, our weekly wine tasting that follows a different theme each week. For example, last Satyrdat we had a tasting with the wines of Spain and the week before we held a Brunello tasting. These events benefit clients because they present them with a chance to taste and enjoy the finest wines from the most prominent wine-producing regions in the world. It’s not that often that you get to taste Poggio di Sotto, Valdicava, and Cerbaiona (in addition to a few others) all in one tasting, which was the case at the aforementioned Brunello tasting. I mean, honestly, what better way is there to spend a Saturday afternoon than tasting wines with friends? Especially wines of this caliber!

Here’s a secret: these tastings are great not only for our clients, but they’re awesome for IWM staff as well. First, we get an opportunity to interact with our clients, which is supremely important when building personal and long-term relationships. We value people here at IWM, and we base our business philosophy on it. It’s why our clients are loyal to us and trust our opinions when looking for that perfect bottle for a dinner or when choosing wines to add to their cellars.

Second, these tastings help build our own understanding of the wines we carry. It’s important to me to be able to describe wine accurately, to convey its quality, aromas, flavors, and longevity. There’s no better way to learn how to be accurate than to have experienced the wines myself. Knowing what the wines taste like helps me to better match a client’s tastes to the wine. There’s no doubt that wine is like food in that everyone has different tastes and is partial to certain flavors. Dishes that appeal to one person may not appeal to another and the only way to find out what someone likes is to have tried the food yourself to understand what is they liked or disliked about it. Getting to know a wine inside and out helps me put the right bottle in people’s hands, and that’s what it’s all about.

I hope to see you at one of our NYC events. We’ll talk wine, and whether you’re a wine newbie or a huge wine nerd, we’ve got a lot to talk about—and even more to drink!


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