The Inside Story from Italian Wine Merchants

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Everyday, Any Day Bruno Giacosa

Posted on | December 16, 2015 | Written by Camacho Vidal | No Comments

A label from Azienda Agricola Falletto di Bruno Giacosa

A label from Azienda Agricola Falletto di Bruno Giacosa

Most of our clients already know and love Bruno Giacosa, but most don’t know that he’s responsible for two lines of wines: the estate’s négociant arm Casa Vinicola Giacosa as well as those from Bruno Giacosa’s own estate, labeled with legendary vineyard Falletto. Born in Neive in 1929, Bruno crafts some of the most prestigious Barolo and Barbaresco wines in Piemonte and holds the rank of one of the world’s most respected wine producers. One major point to know about Bruno Giacosa is that he never studied enology; he dropped out of school after the war at the age of 13 to work with his father Mario and grandfather Carlo, who had been making wine since the 1890’s.

Bruno spent his youth learning from both his father and grandfather in the vineyards, and the most important talent they passed down to him was how to select great fruit. This was very important as the Giacosas didn’t own any vineyards; instead, they purchased grapes from select network of growers. By being familiar with each of the cru vineyards in the region, Bruno was able to “cherry-pick” the finest grapes. With time, Giacosa noticed he had less and less fruit to choose from, and in 1982, he decided to purchase the Falletto vineyard in Barolo, and in 1996, he added the Rabajá and Asili vineyards in Barbaresco.

Starting in 1996, Giacosa has divided the estate into two winery names—Azienda Agricola Falletto di Bruno Giacosa and Casa Vinicola Bruno Giacosa. Azienda Agricola Falletto di Bruno Giacosa is located on top of the Falletto Vinyard approximately 400 meters above sea level and makes wines only from estate vineyards or from vineyards he owns. These are Barolo Falletto, Barolo Rocche del Falletto, Barbaresco Asili and Barbaresco Rabajà. Casa Vinicola Bruno Giacosa, on the other hand, is located in the town of Neive near Barbaresco and makes wines using grapes purchased from selected growers including Barbaresco Santo Stefano, Barbaresco Gallina and Barolo Villero.

A label from Casa Vinicola Bruno Giacosa

A label from Casa Vinicola Bruno Giacosa

The best way to distinguish the difference between the two is by the crest on the front of the label. Wines from the Azienda Agricola Falletto have the word FALLETTO in gold letters as well as a crest with a gold F on it. In addition the labels also feature a drawing of the vineyard and winery. The vineyard name on single-vineyard wines is always listed below the type of wine and above the vintage. The single-vineyard wines are also numbered. As opposed to the estate-bottled wines, labels from Casa Vinicola Giacosa say Casa Vinicula and have a crest with a crown on it and feature a drawing of the old castle of Neive on it.

Bruno Giacosa wines are a treat. Super elegant, marvelously perfumed, and full-bodied on the palate, Bruno Giacosa’s Barolo and Barbaresco wines require time and patience, but they will reward you with a spectacular experience. I had some leftover Barolo Falletto that I drank over the course of three days. This wine was like the every-ready bunny because it kept going and going. With each sip I experienced a new aroma or flavor: earth, fruit, minirality, cassis, tobacco, and crushed stone all mingled with elegant red fruit in the background. The only bad thing about it was when I tried to pour more and the bottle was empty.

Fortunately, I have the new Giacosa everyday bottles to console myself. The Casa Vinicola Bruno Giacosa Nebbiolo is particularly delicious!

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