The Inside Story from Italian Wine Merchants

Asking About Aspen

An Emerging Food and Wine Scene

Aspen: it’s where the rich, famous—and not-so-famous get away from it all. Affluence is a commonplace, but so are qualities like quirkiness, artistry and a general appreciation of fine living. After hitting the slopes or the shops on Galena Street, Aspenites are always game for outstanding food and wine. Therefore, it’s not surprising that Aspen is one of the most exciting new epicenters of food and wine in the US today. Time was nigh for IWM Cellars, newly open and nestled in the famed The Little Nell.

I’ve yet to attend the annual Food & Wine Classic, held in the posh ski town for the past 28 years, or dine at The Little Nell’s Montagna restaurant, but I know one thing for sure: Aspen is a vortex for culinary connoisseurs and experts in all things fine, so the opening of IWM Cellars seems a natural fit. Where there’s wine, there are wine collectors. And where there are wine collectors, there is a need for our fun, vibrant and professional services.

An active sister company to Italian Wine Merchants and IWM Hong Kong, IWM Cellars is increasing access to its services by opening its first retail flagship space. The showroom displays different IWM Cellars services and plays host to fine wine tastings and educational events. The Cellar Masters can provide information on buying strategies, help with bottle appraisal and even setup an alert system to let you know when to drink wine. The experts can also help with wine cellar design, analysis, organization, tracking and maintenance.

Available for those who want to collect wine online and at home, IWM Cellar View is a tracking tool to help individuals maintain a private cellar. A complimentary service, it lists wine pairing suggestions, allows you to review the price of each wine you collect, and organizes your cellar by variety, region, sub-region and classification—you can even access vineyard facts, ratings/scores and label images.

Locals and visitors unquestionably rank the Aspen fine dining and social scene at the top of their been-there/eaten-that lists. You have to ask, why wouldn’t a town with so much fantastic food at its fingertips want a wine collection to match? I can’t think of a reason, and I can’t wait to visit myself and see all that Aspen—and IWM Cellars—have to offer.